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MailerLite vs Sendinblue 2023 – Which is the Best Email Marketing Tool?  

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  • Post last modified:3 August 2023

Choosing the right email marketing tool like MailerLite vs Sendinblue can significantly impact your online business’s success. In the vast sea of available options, two platforms stand out for their impressive feature sets and user-friendly interfaces: MailerLite and Sendinblue. In this comprehensive comparison of MailerLite vs Sendinblue, we’ll delve into their user interfaces, key email marketing features, pricing structures, and customer support to help you make an informed decision about which tool is the best fit for your specific needs. Whether you’re a small business owner, a blogger, or an experienced marketer, this guide will provide you with crucial insights to aid your choice. So, let’s dive in and explore MailerLite vs Sendinblue in detail.


When comparing MailerLite and Sendinblue, it’s essential to examine the cost associated with each platform’s features and benefits. Let’s delve into the pricing structures of these two email marketing tools.

MailerLite Pricing

MailerLite offers a range of plans, including a Free plan, to cater to different users’ needs. The Free plan allows you to manage up to 1,000 subscribers and send up to 12,000 emails per month, providing a good starting point for small businesses and new email marketers.

Their paid plans start from $10 per month for up to 1,000 subscribers, with unlimited emails. Prices increase based on the number of subscribers, reaching up to $50 per month for 10,000 subscribers. For larger businesses, they also offer a $1,915 per month plan for up to 600,000 subscribers.

MailerLite vs SendinBlue

Sendinblue Pricing

Sendinblue also offers several pricing tiers, including a Free plan. Their Free plan allows users to send up to 300 emails per day to an unlimited number of contacts, but it comes with Sendinblue branding on the emails.

Paid plans start from $25 per month for the Lite plan, which allows up to 20,000 emails per month without the Sendinblue logo. The more advanced plans, such as the Premium plan costing $65 per month, offer additional features like marketing automation, landing pages, and Facebook ads.

MailerLite vs SendinBlue


When directly comparing MailerLite vs Sendinblue in terms of pricing, it’s apparent that each platform is structured differently. MailerLite’s pricing is based on the number of subscribers, while Sendinblue’s pricing focuses more on the number of emails sent.

In terms of affordability for small businesses or startups, MailerLite’s Free plan tends to offer more utility with a higher email limit. However, Sendinblue’s Free plan doesn’t limit the number of contacts, making it a good option for businesses with a large audience but fewer communication needs.

Choosing between MailerLite and Sendinblue ultimately depends on your specific needs, the size of your subscriber list, and the frequency of your email campaigns.

Remember, while pricing is an essential factor, it shouldn’t be the only factor. It’s important to consider which features and services you’re getting for your money and how these align with your business needs.

Features Showdown

When comparing email marketing tools, features are arguably the most important aspect. In this MailerLite vs Sendinblue features showdown, we’ll look at what each platform brings to the table, giving you a clear idea of what they offer.

Email Templates and Design

Both MailerLite and Sendinblue offer a plethora of pre-designed email templates to help get you started. These templates are professionally designed, customizable, and categorized by purpose or industry for ease of use. However, MailerLite pulls slightly ahead with a more intuitive drag-and-drop editor, which may be preferable for those without design experience.

Email Automation

In the battle of MailerLite vs Sendinblue, both contenders offer robust automation capabilities. Both tools allow you to set up automated workflows based on subscriber behavior or other trigger events. Sendinblue, though, comes out slightly on top with more advanced automation features, including the ability to create multi-channel workflows incorporating SMS and other channels.


Segmentation is key to successful email marketing, and both MailerLite and Sendinblue provide powerful tools for this. They allow you to segment your subscriber list based on custom fields, email engagement, and more. It’s a close call, but Sendinblue offers a few more advanced segmentation options than MailerLite.

A/B Testing

A/B testing is crucial to optimizing your email marketing efforts. Both MailerLite and Sendinblue offer comprehensive A/B testing options. You can test subject lines, email content, sender name, and send times. In this regard, it’s a tie between MailerLite and Sendinblue.

Analytics and Reporting

When it comes to analytics and reporting, Sendinblue offers more advanced reporting features than MailerLite. While both tools provide standard metrics like open rates, click-through rates, and unsubscribes, Sendinblue also includes heat map reports, which provide visual insight into where subscribers are clicking within your email.

This MailerLite vs Sendinblue features showdown has highlighted the strengths and differences of both platforms. In the next section, we’ll dive into the pricing of both platforms to help you decide which provides the better value for your business.

User Interface

When it comes to choosing an email marketing tool, a clean and user-friendly interface is paramount. Both MailerLite and Sendinblue prioritize usability, offering intuitive dashboards that streamline the creation and management of email marketing campaigns.

MailerLite’s User Interface

MailerLite is renowned for its simplicity. The platform is designed with a minimalist aesthetic, featuring an easy-to-navigate dashboard that makes creating and tracking email campaigns a breeze. From the dashboard, you can easily access essential functions such as the campaign builder, subscriber manager, and analytics.

Creating an email campaign in MailerLite is straightforward. The drag-and-drop email builder allows you to construct professional-looking emails without any coding knowledge. You can easily add text, images, and other elements, and then reposition and resize them as needed.

Sendinblue’s User Interface

Sendinblue also boasts a well-organized and user-friendly interface. The dashboard presents an overview of your email campaign performance, with quick access to your contacts, email templates, and more. Like MailerLite, Sendinblue features a drag-and-drop email builder, making it easy to create stunning emails.

One notable aspect of Sendinblue’s user interface is its advanced automation workflow builder. This feature lets you create and visualize complex email sequences, which is invaluable for setting up automated email campaigns.

Customer Support and Resources

When you’re dealing with complex email marketing tasks, quality customer support can be a lifesaver. In this section, we’ll compare the customer support and resources provided by MailerLite and SendinBlue, two popular email marketing platforms.


MailerLite offers a variety of support channels, including 24/7 email and live chat support. This means that no matter what time zone you’re in, you can get the help you need. Their response times are generally quick, and the support staff is knowledgeable and friendly.

One thing to note is that phone support is not available. For some users, this may be a drawback, but MailerLite’s robust online support options make up for this.

In terms of resources, MailerLite offers a comprehensive knowledge base with articles covering all aspects of their platform. These are well-written and easy to understand, making it simple for users to find solutions on their own.

For visual learners, MailerLite also provides a variety of video tutorials and webinars. Here, it would make sense to add screenshots of the MailerLite knowledge base and video tutorial sections.


SendinBlue also excels in customer support. They offer email and chat support, and for premium customers, phone support is available as well. While their support isn’t available 24/7, they do have extended hours, ensuring that you can get help when you need it.

SendinBlue also offers a well-organized and extensive knowledge base, where you can find step-by-step guides and solutions to common issues. You can find resources covering topics from email marketing basics to advanced automation workflows.

In addition to the written guides, SendinBlue offers a series of video tutorials, webinars, and even an online academy for more in-depth learning. Screenshots of SendinBlue’s knowledge base, video tutorial sections, and online academy could be beneficial here.

Conclusion: MailerLite vs Sendinblue – Which One to Choose?

Choosing between MailerLite and Sendinblue is no easy task, given that both email marketing tools bring a unique set of strengths to the table. They each offer user-friendly interfaces, powerful email marketing features, a variety of pricing options, and reliable customer support.

MailerLite shines in its simplicity and intuitive design, making it an excellent choice for beginners and those who appreciate a clutter-free workspace. Its affordable pricing structure and robust basic features make it a strong contender for small to medium-sized businesses looking for an economical, yet effective, email marketing solution.

Sendinblue, on the other hand, is a powerhouse when it comes to advanced automation capabilities. Its sophisticated workflow builder is an excellent feature for businesses wanting to step up their email marketing automation game. Additionally, Sendinblue’s flexible pricing structure, which bases costs on the number of emails sent rather than the number of contacts, makes it an appealing option for businesses with large contact lists but lower frequency email campaigns.

The decision ultimately boils down to your specific needs, budget, and business size. Consider the user interface that you prefer, the specific email marketing features you need, your budget, and the type of customer support that will be most beneficial for you.

In the end, both MailerLite and Sendinblue offer free versions or trials, so there’s no harm in giving each platform a test drive to see which one you feel most comfortable with. Remember, the best tool is the one that fits seamlessly into your workflow and aids you in achieving your marketing goals.

In the fierce battle between MailerLite vs Sendinblue, the ultimate winner is the one that suits your unique needs the best. We hope that this comparison has brought you one step closer to making an informed choice that will help propel your email marketing efforts to the next level.